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Build a Target Audience in LinkedIn Audiences
Build a Target Audience in LinkedIn Audiences
Updated over a week ago

Use Ocean.io data to narrow down your LinkedIn Ad target audiences, and go for an Account-Based Marketing approach rather than shooting in the dark. Lower your CAC tremendously, by personalizing your messages as you'll target exactly which companies you want to reach.

1. Once you have found the companies you wish to target, export them as a CSV file by selecting the export type "LinkedIn Audiences CSV".

2. Open your LinkedIn Campaign Manager, and navigate to Account Assets โ†’ Matched Audiences

3. Click on the right-hand side on Create audience โ†’ List upload, and upload the file.

4. Wait for LinkedIn to resolve the companies, which takes between 24 and 48 hours.

5. When the uploading is done, use the list in your campaigns as a target audience.

Itโ€™s as simple as that!

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