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Enrich your CRM

Add firmographic data from Ocean to the companies in your CRM

Keeping your CRM data up to date helps you save time, improve lead scoring, and run better automated workflows.

You can move data from Ocean.io into your CRM in two simple ways:

  1. Download a CSV file (manual)

  2. Use the API (automatic)

1. Download a CSV (manual method)

Start by identifying the companies or contacts you want to export. You can do this using:

  • Uploading a CSV file into the lookup filters

  • Searching directly by:

    • Company name

    • Person name

    • Company website URL

    • LinkedIn URL (for people searches only)

👉 Tip: Using company website URLs gives the best match results. You can also use the CRM Status filter, but this only works if you’ve integrated Ocean.io with:

  • HubSpot

  • Salesforce

  • Pipedrive

If you’re using a different CRM, the lookup filters are your best option.

Export Your Data

Once you have your results:

  1. Select the companies or contacts you want to export

  2. Click Export to CSV

  3. Download the file

You’ll receive a CSV file containing all available Ocean.io data for the selected records.

You can also export all results directly from the Results tab.

This will give you a CSV file with all available data points in Ocean. Upload it into your CRM of choice to start enjoying the benefits.

Important Notes

Data overwriting:
Most CRMs allow CSV uploads to overwrite existing fields.

  • If you don’t want certain data imported, remove those columns from your CSV

  • Alternatively, skip mapping those fields during the import process

Custom exports:
You can choose exactly which fields to include in your CSV export by selecting the “Customized” option from the Columns to export dropdown in the export pop-up. This allows you to control which data points are included in your file.

From there hit the Next button and select the filters you wish to have in your CSV file:

Your selected columns will be saved, so the next time you export a customized CSV file, your previous column selection will already be applied.

Mandatory columns in custom exports

When using customized exports, certain columns are always included by default and cannot be deselected.

  • For company exports:

    • Company name and Company domain are mandatory fields and will always be included in every export.

  • For contact exports:

    • In addition to Company name and Company domain, the Person name field is also mandatory and will always be included in every export.

These fields are required to ensure exported data remains usable and properly structured across downstream workflows and integrations.

No extra credits for re-exports:
Once you’ve exported a record, you can export it again later:

  • Even with additional columns

  • Or using a different export setup

  • Without using extra credits

💡 Tip: When you export directly to your CRM from Ocean (HubSpot, Pipedrive, Salesforce), any records that already exist will be ignored to avoid creating duplicates. In other words, Ocean does not enrich CRM fields when records already exist. To enrich your CRM fields, manual CSV uploads are the way to go.

2. Create an API integration

If you wish to automatically enrich new leads, you can set up an API integration with Ocean. You will need a developer to set this up.

The Enrich Company API allows you to send a domain to Ocean.io, and get all information available on the particular company sent back to you in JSON format. You can then use this information to enrich any data you already have.

Read more about the Enrich API in this support article.

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