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Salesforce Integration: Preliminary Questions

Are you a new customer of Ocean and wish to integrate with Salesforce? Here are a few questions we'd like to take you through before integrating to ensure it will be flawless.

Contact and permissions

1. Who will be the technical point of contact on your side for the integration?

2. What will be the best way channel to communicate swiftly with them?

3. Which Salesforce user is going to be used to connect Ocean with your CRM, and do they have specific permission sets that might limit the integration?

Information on your Salesforce system

4. How many accounts, contacts, and leads do you currently have in your Salesforce?

5. What edition of Salesforce are you using? (We currently only integrate with Enterprise Edition, Unlimited Edition, Developer Edition and Performance Edition. You can check your edition following this support article)

Workflow and setup

6. What is your current workflow when it comes to object creation and how do they proceed through your funnel?

7. In the current Ocean.io integration, accounts and contacts are always created in Salesforce upon export if they don't exist yet. Leads are optionally created extra, which is a choice you can enable. Does this fit your current process?

8. If relevant, who will be exporting data from Ocean into your Salesforce?

9. Are there any special customizations that come to mind that might have an impact on a third-party integration?

Objects and fields

10. Are there any fields in the object type you wish to use for export that are mandatory at the moment? (Example: Leads are only allowed to be created if the field “Source” is filled out)

11. Are there any fields in the object type you wish to use for export that have particular validation rules? (Example: A country has to be written in ALPHA-2 code, like “NL”)

12. The fields below can be synced to your Salesforce CRM. Please read them through carefully and check if your fields will support the format. If not, please avoid connecting the fields and submit a request to your support team to ask for compatibility in the future.

Account fields:

Field name

Example

Field type

Company information

Domain

domain.com

Text

Organization name

Acme Inc.

Text

Company description

We're the best at rechargeable batteries.

Text

Logo URL

Text

Employees (Size)

500

Number

Industry tags

SaaS, Lead Generation, B2B

Text

Year founded

2021

Number

Registration ID

DE12345678

Text

Email

Text

Annual revenue

1000000

Number

Phone number

+4512345678

Text

Location data

Country

United States

Text

State

Alabama

Text

City

Amsterdam

Text

Street address

Street name 45

Text

Postal code

1234GG

Text

Complete address

Street name 45, 1234GG, Amsterdam, The Netherlands

Text

Social media

Facebook URL

Text

X (Twitter) URL

Text

LinkedIn URL

Text

LinkedIn associated employees

523

Number

LinkedIn industry

Software Development

Text

Xing URL

Text

YouTube URL

Text

Website details

Visitors per month

50000

Number

Views per month

150000

Number

Primary keywords

customer data platform, company data

Text

Website technologies

Calendly, Envoy, Google Tag Manager

Text

Website languages

da, en

Text

Imprint

Managing director

Jane Doe

Text

Legal name

Company Name Inc.

Text

Fax

+4512345678

Number

Address

Street name 45, 1234GG, Amsterdam, The Netherlands

Text

Phone

+4512345678

Number

Email

Text

Registration number

DE12345678

Text

Link to impressum page

Text

Contact fields:

Field name

Example

Field type

Professional information

Full name

Jane Doe

Text

First name

Jane

Text

Last name

Doe

Text

Job title

Director of Marketing

Text

Seniority

Director

Text

Contact photo URL

Text

Contact location

Copenhagen, Denmark

Text

Contact department

Marketing and Advertising

Text

LinkedIn description

Passionate marketeer looking for a challenge.

Text

Contact information

Email

Text

Direct phone

+4512345678

Text

Facebook URL

Text

X (Twitter) URL

Text

LinkedIn URL

Text

Lead fields:

Note that this is a standard setup with native Salesforce fields and cannot be edited.

Field name

Example

Connected to this Salesforce field

Person information

Full name

Jane Doe

Name

First name

Jane

First name

Last name

Doe

Last name

Job title

Director of Marketing

Title

Person email (add-on)

Email

Company information

Company name

Acme Inc.

Company

Domain

domain.com

Website

Company email

Email (if no person email is present)

Company phone

+4512345678

Phone

Company address

Street name 45, 1234GG, Amsterdam, The Netherlands

Address

Company size

50000

No. of Employees

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