The Decision Maker filter helps you quickly locate individuals who hold managerial or higher responsibility within their organization. It is designed as a simple toggle that includes people with a seniority level of Manager and above.
What the Filter Includes
When enabled, the filter returns all seniority levels from Manager up through the most senior leadership.
It excludes only two categories:
Other
Board Member
Everyone else who holds decision making authority is included automatically. This makes the filter useful when you want a broad view of who can influence or approve decisions within a company.
When to Use This Filter
The Decision Maker filter is ideal when your goal is to identify prospects who are likely to have budget authority, purchasing influence, or leadership responsibilities. Because it groups several seniority categories together, it helps you gather a wider set of relevant contacts without needing to specify each seniority level individually.
When to Use the Job Title Filter Instead
If you need more precise targeting, the Job Title filter is a better choice. Job titles allow you to define your focus more accurately, such as targeting only Heads of Marketing, Directors of Operations, or Senior Engineering Managers.
Use the Decision Maker filter for broader outreach to leadership. Use the Job Title filter when your targeting requires specific roles.
Tips for Best Results
Enable the Decision Maker filter when you want a wide range of leadership level contacts.
Use the Job Title filter if you need to focus on a specific role or function.
Combine the Decision Maker filter with the Person Department filter to target leaders within a particular department.
Summary
The Decision Maker filter is a simple and effective way to find people with managerial or higher seniority. It includes all leadership levels except Other and Board Member, making it ideal for identifying contacts with influence and authority. For more granular or role specific targeting, pair it with or replace it with the Job Title filter.