Clay is a fantastic tool to help you automate processes to scale your personalized outreach. Thanks to the Ocean & Clay collaboration, you can fuel your pipeline with Lookalike companies found in Ocean, and run them through your Clay workflows.
Export From Ocean To Clay
Once you have curated an interesting list on Ocean, you can pull them into Clay to automate your process further.
Start by setting up a Webhook integration. Go to your Integrations page to get started.
Click on the Setup button of the Clay integration:
Follow the instructions that pop up at this stage.
Create a New Workbook in Clay
On your Clay home page, click the + New button.
Choose the "Workbook" option.
Choose "Monitor Webhook" as Source
Under "More Sources", pick "Monitor webhook".
Choose an existing table or create a new one to receive your prospect list.
Copy and Paste the Clay Webhook URL
After configuring your table, Clay will generate a unique Webhook URL
Copy the provided Webhook URL from Clay
Paste it into the field below to complete the integration
Once set up, you can test your webhook integration and send test data to your Clay table:
Send test data to your Clay table
Click on the first row of the webhook column in your table
Find the property you wish to map to a column and click "Add as column"
Click "Create column" and the property will automatically fill the new column.
All set! You can now safely export your Ocean data to Clay.
In Clay, Find Lookalikes Using Ocean
Lookalike searches
When adding an enrichment to your table, search for "Ocean.io" in the "Integrations" section to get started.
Proceed to add all the necessary filters in your Clay account, to get the results returned.
Continue to use the data in Clay to your preference. Read more about the fields you can filter by in Clay's documentation.
You can either choose to use your Clay credits to perform this action, or you can insert your Ocean API key inside of Clay's integration settings to use Ocean credits instead.
What is the difference between performing your search in Clay or in Ocean?
The benefit to performing your search directly in Clay, is that you can skip logging into another tool, Ocean.io.
The benefit to performing your search first in Ocean, then exporting it to Clay, is that you can see the results and pick and choose which ones are actually relevant to you, before paying for exporting them. This keeps your cost lower and ensures you only pull the companies and contacts that are really relevant to you.
💰 Credits: There are two ways to pay for pulling Ocean data inside of Clay, without exporting from the Ocean platform per se. You can either pay with your Clay credits, which are 1 credit per returned result inside of a row (note: not 1 credit per row!). Or you can pay through your Ocean account by inserting your Ocean API key.
If you choose to use your Ocean API key, your credits will be used according to the "Credits Explained" article.