Context is where every model and every segmentation in your organization lives: rename, duplicate, or delete a model; discard a draft or archive a failed segmentation; and see exactly which signals a model scores on.
Your library
The left rail lists everything your org has built, in sections for Segmentations, Models and Buying committees. Segmentations show their segments, size, and status, a draft still being reviewed shows a "Draft" tag, one that failed to build shows "Failed." Models show the signals they score on.
A model that's actively scoring a live segmentation is locked: you can rename or duplicate it to keep iterating, but you can't edit or delete it directly until you do.
Building a model
Select "New model" to start one of two ways: build from your connected CRM, which suggests signals based on the companies already there, or build from scratch and choose every signal yourself.
Open a model to add, remove, and weight its signals. Saving rescores every company in your CRM against the new signals, and the model's "Highest scoring" panel shows the top-ranked results matched against deals you already know the outcome of, so you can sanity-check the ranking before relying on it.
Managing a segmentation
Open a segmentation to rename it, make a finished one the active segmentation, discard a draft you don't want to keep, or open it in Discovery to see its ranked recommendations. If a segmentation failed to build, start over with a new one or archive the failed attempt.
Starting a new segmentation
Context doesn't build a segmentation itself, it hands you off to a guided setup: select "New segmentation" from the rail and answer a few questions about who you're targeting. Once you approve the result, come back to Discovery to see it in action.