π Accessing the chat
Click Chat in the left-hand sidebar to open it. Not there? It just hasn't been enabled yet, reach out to [email protected] and we'll turn it on for your account.
(Chat may become a paid add-on down the line.)
The first time you open Chat, the center panel shows four quick-start categories:
Daily workflows
Account research
Lookalike search
Outreach prep
Click any category to see a dropdown of ready-to-run prompts. For example, clicking Daily workflows shows:
"What should I work on today?"
"Score this inbound lead"
"Re-engage cold accounts in my top segment"
"Lookalikes to my most recent closed-won"
Click any prompt in that list and it runs immediately, no setup required.
If you don't see what you're after in these four categories, click Show all prompts to open the full Prompt Library instead.
π The Prompt Library
Click Show all prompts (below the four quick-start categories) to open the Prompt Library, your central workspace for browsing, running, organizing, and creating reusable AI workflows.
Inside the Prompt Library, you can:
Run any existing prompt directly by clicking its Run button
Search prompts by keyword using the search bar at the top
Browse by category to explore prompts by use case, by selecting the All Categories dropdown in the top-right
Create a new prompt using the New Prompt button in the top-right corner
Copy a prompt using the Copy button, right next to its Run button
Segment-specific prompts are available directly in the Prompt Library, under categories like:
Segment Insights
π¬ "Which of my segments are the best performing? Compare them by win rate, deal size, and coverage."
π¬ "Show me which of my segments has the biggest coverage gap, the most untapped potential compared to my best-performing segment."
π¬ "Why is my top segment performing best? Break down the common traits, growth signals, and deal characteristics that make it outperform the others."
Outreach prep (segment-aware)
π¬ "Find Heads of Engineering and VPs of Engineering at SaaS companies in the US (100-1000 employees) who started their current role in the last 12 months."
π¬ "Draft outreach for [domain], email and LinkedIn copy using their segment fit and our best customers as proof points."
These prompts pull directly from your Segmentation data, comparing win rate, deal size, coverage, and growth signals across your actual segments, rather than requiring you to manually cross-reference that data yourself. Just click Run to execute one directly, or Copy to adapt it first.
At the top of the Prompt Library, you'll find two tabs:
Curated: prompts shared across your entire workspace, visible to everyone on your Ocean.io account. Each prompt shows its category (e.g. Daily workflows, Account research, Build lead lists) as a colored tag above the prompt text. Good for standardizing team-wide workflows and outbound motions.
Private: prompts visible only to you. Good for personal experiments and one-off searches.
Every prompt, curated or private, draws directly on your own Ocean.io data (segmentations, leads, CRM data, closed-won deals, existing accounts, connected integrations) when it runs, so results stay grounded in your business rather than generic.
πΎ Saving a new prompt
Click New Prompt in the top-right corner to open the Save prompt window. Here you can fill in:
Prompt: the actual prompt text you want saved (e.g. "Find marketing decision-makers at...")
Description (optional): a custom, free-text note on what the prompt is for, so you or your team remember its purpose later
Category (optional): select from our preset list of categories to help organize and browse it later
Visibility: choose Private (only you can see and run it) or Shared (anyone on your team can see and run it)
Once filled in, click Save prompt to add it to your library.
Every prompt, curated/shared or private, draws directly on your own Ocean.io data (segmentations, leads, CRM data, closed-won deals, existing accounts, connected integrations) when it runs, so results stay grounded in your business rather than generic.
π Starting and refining a chat
To start a new conversation, simply type your question or request into the main input box (the large "How can I help today?" field in the center of the screen) and send it, Chat takes it from there.
If you're already inside a conversation and want to start something new, click the back arrow in the top-left corner to return to the main screen, then type your new request into the input box there. The New chat icon in the left sidebar does the same thing, if you prefer using that instead.
Within an existing conversation, Chat remembers your previous filters and context, so you can just keep typing follow-ups without starting over:
"Find SaaS companies in DACH with 100β500 employees" β "Only untouched accounts" β "Now expand to Western Europe"
Each follow-up narrows or broadens the existing search rather than starting fresh.
A quick note on scope: Chat is built specifically for sales prospecting and go-to-market tasks, finding companies, identifying decision-makers, discovering lookalikes, and building prospect lists. If you ask it something outside that scope, it'll let you know and steer you back toward what it can actually help with.
π― AI Context, the biggest lever on result quality
AI Context is not required to use Chat, Chat works perfectly well without it. Setting it up just makes results significantly more accurate, since Chat then knows your ICP, your products, and your business context when running searches. Think of it as optional, high-value setup, not a prerequisite.
You can access AI Context two ways: through Profile β Settings β Context (under the AI section in the left settings sidebar), or quickly from within a chat by clicking the sliders icon next to Add context in the message input bar.
Enter your company website, then click Draft context. Ocean.io analyzes your site and automatically drafts a full profile of your business, what you sell, your ideal customer profile, your value proposition, your differentiators, and your competitors. This usually takes a few minutes to generate.
Don't have a website? Click I don't have a website to fill this in manually instead.
Once drafted, you'll see your context organized into:
Company: your company name and description
Products and services: each product or service you offer, listed individually (you can click Add product to add more)
Selecting a product shows its full profile, including:
Product name
Value proposition
Pain points
Use case
Discovery questions
Trigger events
At the company level, you'll also see:
Ideal customer profile
Pain points
Value proposition
Differentiators
Competitors
Review what Ocean.io drafted, edit any field directly, and click Approve and save to confirm it, or Discard to throw it out and start over.
This isn't a one-time setup. You can come back and refine your AI Context anytime, add new products, update your ICP, adjust your competitors, or sharpen your value proposition as your business evolves. The more complete and accurate this is, the better Chat gets at finding the right prospects, sharpening outreach, and answering your questions.
π€ Choosing your AI model
Click the model selector on the left side of the message input bar to pick which AI powers your conversation. You'll see a few options ranging from fastest/cheapest to deepest reasoning/most expensive, the cost tier is shown next to each one. More $ signs means more credits consumed per response.
Cost | Best for |
$ | Fastest option, best for most searches and simple lookups |
$$ | Stronger reasoning, good for ICP work, better outreach, multi-step research |
$$$ | Deepest reasoning, best for complex segmentation and nuanced outreach |
Rule of thumb: match the model to the complexity of the task, not the other way around. A quick lookup doesn't need your most expensive option, save the $$$ tier for deep account analysis or advanced ICP work, where reasoning quality actually matters more than speed.
π‘ Pricing for AI usage is at cost during Beta and may change at launch.
Prefer to use your own API key instead of one of these models? See Bring Your Own API Key below.
π Bring Your Own API Key (BYOK)
Ocean.io supports bringing your own API key from either Anthropic or OpenAI to power your chat sessions, instead of using one of Ocean's built-in models.
To connect a key, click the sliders icon in the message input bar (next to Add context), this opens a menu with two options: Add Anthropic key and Add OpenAI key. Select the one you want and enter your key.
You can also connect a key via Profile β Settings β Providers (under the AI section in the left settings sidebar).
Once connected:
Chat requests run against your own subscription with that provider
Ocean credits are no longer consumed for AI/token usage
Result reveals still consume Ocean credits as normal
Your key is stored encrypted and is never shown again after saving
Useful for heavy AI users, teams with existing Anthropic or OpenAI billing, or anyone who wants more control over their AI infrastructure costs.
π³ Credits and usage
Every prompt uses credits, covering AI usage, search execution, result reveals, CSV exports, and CRM/webhook pushes.
The credit cost of each response appears directly below that response, once the request has completed. There's currently no upfront estimate shown before you run a prompt, so broad searches, complex requests, or higher-cost models can end up using more credits than expected.
Records you've already revealed generally aren't charged reveal credits again if you encounter them in a later search.
π€ Getting results where you need them
Once you have results you want to keep, you can export them to:
CSV: say "export to CSV" or similar, and Chat generates a downloadable file
Your CRM: say "push these to HubSpot" (or Pipedrive/Salesforce), and Chat sends companies or people directly into your connected CRM, optionally creating deals and setting owners
A webhook: say "send these to [webhook name]" to push to Clay, Zapier, or your sequencer, provided you've already set that webhook up in Settings β Integrations
For larger exports, Chat states the record count and credit cost upfront in its response and waits for you to confirm before actually running the export.
π Chat history and workspace controls
The left sidebar lists your past conversations, grouped by recency (Today, Previous 7 days, Older). Use the Search conversations bar at the top of this list to find a past chat by keyword.
From the sidebar list, hover over any conversation and click the three-dot menu (...) that appears to:
Pin it to the top of your list
Rename it
Archive it
Inside an open conversation, click the three-dot menu (...) in the top-right corner to:
Copy chat
Share it with someone else
Archive it
Manual controls inside a conversation: the results panel within a chat works the same as the general Ocean.io platform UI, you're not limited to only what the AI does automatically. From here you can:
Manually load more rows using the Add button and row count field at the bottom
Change how results are displayed using the View dropdown in the top-right of the results panel
Export results and interact with individual records exactly as you would in a regular platform search
So if you want more manual control at any point, you can drop into that view and drive it yourself rather than staying purely conversational.
π‘ Tips for better results
Set up your AI Context first: the single biggest lever on result quality
Be specific: "VPs of Sales at SaaS companies in DACH with 100β500 employees" outperforms "Find marketing leaders"
Use domains instead of company names: domains resolve to Ocean entities more accurately
Keep refining in the same conversation: no need to start over each time
Watch for filter adjustments: Chat explains in its response when it's had to soften or drop part of a query, so it's worth reviewing before trusting a large search result
π£οΈ Support
Chat is in beta, so your feedback matters. For bugs, incorrect results, or workflow suggestions, email [email protected], you can also share the actual chat session directly with our team to help us debug faster.








