What Are Sequences? 💡
If you use an outreach tool like Apollo, Lemlist, or Instantly, you can connect it to Ocean and enroll contacts straight into your sequences from your search results or Leads page.
This saves you time and keeps your workflow in one place, find the right people in Ocean, send them to your outreach tool, and start your campaign.
How to Use It
Go to the People tab in your search results or your Leads tab
Select one or more contacts
Click Add to sequence in the Action Bar
A popup will appear with the following:
A Sequence dropdown, select which sequence you want to enroll the contact into. The sequences available here come directly from your connected outreach tool
A Total cost, showing the credit cost for the enrollment. If the contact is already loaded and the email already revealed, this will show as 0
Your current credit balance, shown for reference so you can confirm you have enough credits before proceeding
Once you're happy with your selection and the total cost, click Add to sequence to confirm and start the process
Once the enrollment is complete, you will see a confirmation notification in your Activities tab on the left-hand menu, confirming how many contacts were enrolled and into which tool.
💡 Note: Sequences are only available for contacts, not companies. The Add to sequence option will appear in the People tab in your search results and in your Leads tab.
Email Reveals & Credits 📊
Adding contacts to a sequence follows the same credit logic as a regular export:
Loading: If the contact hasn't been loaded yet, it will cost 0.2 credits per contact. If already loaded, no credits are used.
Email reveal: If the email hasn't been revealed yet, the cost will be shown in the popup before you confirm. If already revealed, the cost will show as 0.
The total credit cost is always shown upfront in the popup before you confirm, so you are always in control of what gets spent.
For details on how email reveal credits are calculated, refer to our Credits article.
Setting Up Your Sequence Integration 🔧
Only admins can set up the integration, once the integration is set up by an admin, all users in the account can add contacts to sequences. Here's how:
Click your profile icon (bottom left)
Go to Integrations
Scroll down to the Sequences section
Connect your outreach tool, it's straightforward, just connect and make sure the required permissions are granted
Currently supported tools: Apollo, Lemlist, Instantly
Disconnecting a Sequence Integration
If you wish to disconnect an outreach tool, go to the same location:
Click your profile icon (bottom left)
Go to Integrations
Scroll down to the Sequences section
Click the Connected button next to the tool you wish to disconnect
Select Disconnect
Missing an integration? Click Request an integration on the Integrations page and let us know, your input helps us prioritize what to build next.
Pro Tips 💡
Reveal emails in bulk before adding to sequences to keep things moving fast
Use the Net New filter to make sure you're only enrolling fresh contacts
Combine with filters like seniority or location to keep your sequences focused and relevant