The E-commerce filter helps you instantly find companies that operate an online store — making it easier to target businesses that sell products directly to consumers or to avoid those that don’t.
How It Works
Behind the scenes, the filter scans a company’s website for e-commerce signals — specific features that indicate whether an online shopping experience is available.
These signals include, but aren’t limited to:
Shopping baskets or checkout pages
A clear sign that customers can add products and make purchases directly online.E-commerce platforms
The presence of well-known systems like Shopify, Magento, WooCommerce, or BigCommerce, which power many online stores.User account systems
Functionality for users to register, log in, or track orders often points to an e-commerce environment.
A Practical Use Case
Imagine you’re a marketing agency specializing in conversion optimization for online retailers. With the E-commerce filter, you can instantly build a list of potential clients — companies that already sell online and could benefit from improving their checkout flow or customer experience.
Or, if you’re selling logistics or payment solutions, you could use the filter to zero in on companies that actually process online orders, ensuring every lead you pursue is a relevant one.
Why It Matters
The E-commerce filter saves you hours of manual research by automatically detecting online stores across millions of websites. Whether you’re building your next campaign, sourcing new leads, or refining your ideal customer profile, this filter ensures your outreach is targeted, efficient, and data-driven.
