Workflows use your workspace credits when they run. Steps that pull in or enrich data cost credits; steps that just move records around are free.
Where cost is shown
Steps and triggers that cost credits show a $ chip on their card in the builder. Hover it to see the exact rate before you publish.
What costs credits
Step | Cost |
Company search | 0.2 credits per result |
People search | 0.2 credits per result |
Company lookalikes | 0.2 credits per result |
People lookalikes | 0.2 credits per result |
Find people at company | 0.2 credits per result |
Companies from segment | 0.2 credits per result |
AI research | 0.1 (fast) / 0.5 (balanced) / 1.5 (advanced) credits per record; 5× when the prompt includes large referenced content, such as a fetched page |
Crawl website | 0.1 credits per record (cached) / 1.0 per record (live crawl) |
Google search | 0.2 credits per record |
Compare websites | 0.1 credits per record |
Enrich email and phone | 1 credit per validated email / 10 per validated phone |
Add to sequence | 1 credit per validated email |
Event triggers (CRM: Deal closed, CRM: Deal created, CRM: Company created, CRM: Person created, Leads: Company added, Leads: Person added) | 0.2 credits, once per event |
Ocean: Companies sent | 0.2 credits per company sent |
Ocean: People sent | 0.2 credits per person sent |
What's free
Flow and reporting steps don't cost credits: Route, Branch, Filter, Delay, Parse JSON, Summarize run, Notify, Generate CSV link, Add to spreadsheet, Save companies to leads, Save people to leads, and HTTP request. Segment fit and Text are also free.
How you're charged
You're charged as steps process records, and only for work actually done — for example, Enrich email and phone only charges for details it finds and validates. A small run with a low limit costs little; the cost scales with how many records flow through the paid steps.
Keeping cost down
Filter before you enrich. Put a Filter ahead of paid steps so you don't pay to enrich records you'll drop.
Set a low limit while testing. Sourcing steps have a limit — keep it small until the workflow does what you want.
Mind the 5× on referenced content. Feeding a fetched page into AI research is powerful but costs more; filter down first.
The rates above are the standard rates. See your plan's billing settings for your workspace's exact credit rates and balance.